DR Stage 2 2018-3-25

Section 1 Bullet Journel

• > Analysis the strategy contents and operation process
• > Developing hypothesis of ‘Strategy’
• < Entire knowledge structure map
• ◎ To compare ‘Plan’&’Sreategy’:identify the different between them.
• ◎ To understand ‘Strategy’:Past → Now → Future.
• ◎ To understand ‘Brand’:Past → Now → Future.

Section 2 What Is A Strategy - Outcome

(Hogg,2018)
(Gad,2001)

Export Filelink
Working Filelink

Section 3 Bibliography

@HoggStrategywild2018
@Gad4Dbrandingcracking2001